Which of the following is listed as an advantage of sponsorship in sport?

• A. Provide high level of promotion and advertising
• B. Sponsors can dictate event timings
• C. Withdraw sponsorship if unprofitable
• D. Event may not link with image of company

Answer: (A)

The main idea here is that sponsorship in sport is valuable mainly because it provides broad promotion and advertising opportunities for a company. When a brand sponsors a sport event or team, its logo, products, and messages appear in places like banners, uniforms, broadcasts, and promotional materials. This exposure reaches fans, participants, and media audiences, helping to raise awareness and recall of the brand across multiple channels and over a period of time. The strongest advantage is therefore the high level of promotion and advertising that comes with the sponsorship, making the brand more visible and more closely associated with sport and positive attributes like performance and teamwork.

Think of the other statements as describing potential drawbacks or limitations rather than benefits: sponsors rarely control event timings, as that is up to the event organizers and rights holders; withdrawing sponsorship is a business risk rather than a benefit; and while sponsorship can align with a company’s image, there’s always a possibility of a mismatch, which is a risk rather than an advantage.