Which of the following describes a positive impact of TV on sport?

• A. Television reduces sponsorship and interest.
• B. Television can turn athletes into celebrities and role models, increasing viewers and participation.
• C. Television narrows broadcasting to a few sports only.
• D. Television causes athletes to retire early.

Answer: (B)

Television's wide coverage raises the profile of sport and its stars, turning successful athletes into celebrities and role models. This visibility draws more viewers, which can lead to greater participation as fans want to imitate their heroes and try the sport themselves. It also attracts sponsorship and funding, supporting development and facilities. That combination—increased viewership, more participation, and stronger financial support—best describes a positive impact of TV on sport. The other options describe negative or unlikely effects, such as reduced sponsorship, limited broadcasting to a few sports, or athletes retiring early, which don’t reflect the positive influence TV can have.