If media fails to promote sport, what is likely to happen?

• A. Sponsorship increases with less media coverage.
• B. Media failures have no impact on participation.
• C. If media fails to promote sport, people are less likely to understand it and won't take part.
• D. People understand sport better without media.

Answer: (C)

Media promotion helps people understand what sports are, how to take part, and why they might want to get involved. When sports aren’t promoted, fewer people know about them, what’s needed to participate, or the benefits, so motivation and participation tend to drop. That’s why this choice best fits: lack of promotion leads to lower understanding and less participation.

The other ideas don’t fit because media coverage typically boosts interest and involvement, not sponsorship when media is reduced, and promotion isn’t irrelevant—promoting sport generally increases awareness and participation rather than having no effect or improving understanding without media.